Seafood Transparency
Your sustainability work deserves to be seen.
Blue. turns verified aquaculture data into something consumers can actually see. At the moment they decide what to buy.
Trace the Blue.The Problem
You've done the work. The consumer can't see it.
Invisible at the shelf
ASC certification, FIFO ratios, emissions data. It exists. It just never reaches the consumer.
Certifications without context
An ASC logo on a pack tells consumers almost nothing. Verified data tells them everything.
No way to differentiate
Your product and the one next to it look identical. They are not.
How It Works
Two products. One clear stack.
BluePrint makes your data visible. BlueScore turns it into a rating.
BluePrint
Your farm and product story in a structured, verified profile. Video, photos, origin map, certifications, environmental data, and production journey. Accessed via a QR code on every pack.
BlueScore
An independently verified A-F rating printed directly on packaging. Calculated from your BluePrint data. Score breakdown by category, with the data behind every grade.
Every producer starts with BluePrint. BlueScore adds a verified rating when you're ready.
Why Now
The EU Green Claims Directive changes everything.
From 2026, every sustainability claim on food packaging must be backed by verified data. Vague claims become illegal. Verified claims become a competitive advantage. Blue. is the fastest way to get there.
Founding Producers
Be first. Get three months free.
We're inviting a small group of founding producers to join Blue. before we open to the market. No cost for the first three months.
Talk to us